Celebrations as travel agency launches branch near Boston
A new, independent travel agency has launched a branch near Boston.
Your Dreams Travel officially opened the doors on its base in Willington Road, Kirton, last month, welcoming the Mayor and Mayoress of Boston Coun Jonathan Noble and Yvonne Stevens for the occasion.


This was the group’s second branch opening, following on from one in Louth. Others are set to take place in Lincoln and Spalding, with plans to expand beyond Lincolnshire, too.
Speaking ahead of the launch, Wayne Dennett, managing director and founder, said: “We’re incredibly excited to become part of the communities we’ll be serving.


“Launching our second branch here in Kirton isn’t just about opening a store – it’s about creating a welcoming space where people can come in, have a chat, explore ideas, and feel completely supported while planning their next holiday.’’
Your Dreams Travel is built, the group says, ‘on the belief that travel planning should feel personal, enjoyable and fully supported’.
It is a fully financially protected Agency Group and works with more than 150 trusted tour operators, it adds.
The team there come with extensive experience in the industry.
Wayne, for example, has worked in the sector for more than 30 years, managing high street agencies for 25 years of them.
“Travel is in my blood and I am very passionate about the service that we give our customers,” he said.
The branch manager at Kirton, Zane Ground, meanwhile, has managed travel agencies in Boston for more than 35 years.
“Zane and his team are very well known and trusted in the area,” Wayne said. “Between them, they have well over 50 years’ experience in a travel agency environment.”
Asked why the group chose Kirton for its second site, Wayne said: “We were looking for locations on the edge of town, with ample space for parking and where we could be well seen by passers-by.
“As soon as we saw the shop in Kirton, we knew it was right for us. Such a great expanding village with some wonderful shops and residents and we feel part of the family already.
“Everyone has been so supportive so far and we like to think that having its own independent travel agency will complement the area.”